Card Tricks
A guide to selling plastic and gift cards
By
Sean Norris
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According to CEB Global's "Gift Cards State of the Union 2013," Americans will spend approximately $135 billion on gift cards in 2015—a cool 18 percent of total holiday spending. Factor out the $8 billion projected to be issued on e-gift cards, and you're still left with $127 billion. Assuming the average gift card value is $25, that equates to 5.08 billion cards sold next year—and that's before you count the ones used for memberships, badges, hotel room keys and everything else.
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- People:
- Diane Morsch
- Places:
- Lima, N.Y.
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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