Card Tricks
Features
How much cool stuff can you pack into a 3.375x2.125" piece of plastic measuring a few thousandths of an inch in thickness? A lot, as it turns out. Morsch noted that plastic cards are available with a number of features, allowing clients to customize cards to their liking.
"I like to divide card features into two categories: functional and fun," Morsch said. "Functional features provide information and/or a measure of security on the card. These features include magnetic stripes, barcodes, scratch-off panels, signature panels, personalization, UV ink, microprint and holographic foils. Fun features are used to enhance the overall visual appeal of the cards. These features can be metallic ink, lenticular, texturized finishes and special die cuts."
- People:
- Diane Morsch
- Places:
- Lima, N.Y.