Secrets of Top Sellers Revealed
A hard look at the hard sell
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Selling is tough—there's no doubt about it. Customers demand more at the same time their loyalty is plummeting. Cutthroat competitors seem willing to give things away just to get the business. Even setting up meetings with new prospects can be a major ordeal. Busy decision-makers don't want to waste their time with product-pushing peddlers.There are many reasons why you can't sell today; I've heard them all. Yet some sellers are having their best year ever. They're not smarter and their products and services aren't superior. They simply look at things from a different perspective.
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- Jill Konrath
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