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By Maggie DeWitt
Direct mailers know recipients respond better to paper-based communications delivered to home mailboxes than unsolicited e-mails sent to computers. Yet, there is no denying the effectiveness—and pervasiveness—of electronic media for disseminating information today.
That being said, October’s mystery product is a perfect blending of the traditional and digital. To guess what the product is, check out the following clues:
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- Companies:
- Western States Envelope and Label
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