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Web-to-print (W2P) technology has been a hot-button topic since its inception approximately 15 years ago. Some wondered if it limited flexibility, while others worried how it would influence the value and personal relationships they built with their clients. Could this potential threat signify the death of the salesman?
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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