Go Big or Go Home
A successful relationship
between suppliers and distributors
will close the jumbo roll sale
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"The opportunities are and have been out there," he insisted. "Convincing the distributors to hunt for them always has been tough. They are convinced that 'The Big Directs' have a significant price advantage and manufacturing facilities that enable them to control the jumbo roll business. Not true. A lot of jumbo roll accounts purchase from distributors."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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