ABI Helps Businesses Avoid Greenwashing
Clearly defining a company’s sustainability position can be a major differentiator for companies today, but the dangers of greenwashing and commodification remain. ABI, New York, will conduct a workshop at PIRA 2009 Sustainability in Packaging Conference, March 2-4, in Orlando, Fla., on avoiding these pitfalls and creating business opportunities through green initiatives.
Conducted by Alan Isacson, president, and Tim Colbert, director of ABI marketing public relations, the workshop will give attendees one-to-one advice on how to shape corporate messaging and promote company-wide sustainability initiatives more effectively. They will discuss the best way to define sustainability and avoid claims of greenwashing by analyzing the market landscape, defining a company’s position in its industry and analyzing the results of findings.
For more information, visit www.sustainability-in-packaging.com.
- People:
- Alan Isacson
- Tim Colbert
- Places:
- New York
- Orlando, Fla.
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