ABnote North America Introduces Lenticular Printing Capability
Boston-based ABnote North America introduced lenticular printing on medium- to long-run plastic card and poster products. Lenticular printing, enabling printed images to appear three dimensional (3D) or even animated, is created in a process where an interlaced image is reverse printed directly on the smooth backside of a multi-angled lenticular lens.
The new capability, branded AB Lenticular, uses patent-pending technology and delivers 30 percent more animation and 3D-depth than comparable technologies in the plastic card industry. This is achieved by a combination of utilizing the highest quality and most optically clear lens available in the industry, printing with precise registration, and tight monitoring of process controls. Archival quality inks are also used to increase longevity of the image. Available lenticular effects include the “flip,” “morph,” “zoom,” “3D” and even full motion video. Up to two effects can be combined on the same project to create high-impact, eye-catching graphics.
AB Lenticular products are free of poly vinyl chloride (PVC) making them less expensive than competing products on a relative basis resulting in more overall value. In addition, the PVC-free technology consumes fewer natural resources.
“AB Lenticular delivers unparalleled image quality and amazing effects at a very competitive price. Studies have shown that lenticular printing grabs attention and increases response rates. We are excited to offer another way for our customers to make their 'print come alive' and improve their program returns,” said Jake Jacobs, executive vice president of sales and marketing.
For more information, visit www.abnotena.com.