Add More Power to the Punch

How marketing with manufacturers can strengthen the sale.

It might be sufficient to conduct thorough research, produce detailed proposals and drop off a few catalogs when selling solutions to clients. But if the expertise of manufacturers is not added into the mix, it may not be enough.

When offering a complete solution sell these days, it is the teamwork between the distributor and manufacturer that can provide the extra power needed to win over large re-gional and national accounts—even ones that might have utilized directs in the past.