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As always, it starts with thoughtfulness and preparation. As we prepare for a sales call, we so often think about what we want to accomplish from the sales call. Very few salespeople ever give any thought to what the customer gets out of it.
If you are going to bring value to every customer, every time, then you'll need to spend more time preparing to do so. That brings us to two simple rules to add value to every sales call:
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- Dave Kahle
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