Labels and Decals and Tags, Oh My
If the Wizard of Oz was granting a distributor’s wish for increased sales success, he just might produce an array of labels, decals and tags from his bag of tricks. Nothing can compete for customer loyalty while effectively differentiating brand identity and providing content information quite like a label. And, given the adhesives discoveries, design innovations and aesthetically appealing substrates, they thrive on technology and marketplace challenges.
Adhesives are certainly playing a role in creating label products and opening new markets. Ingrid Brase, global marketing manager for National Adhesives, pointed out utilizing clear film for a no-label-look is replacing the much more expensive process of etching on glass bottles. The labeling also allows more opportunity to punch out graphics. “Graphics stand out much better,” she said. “Anheuser Busch has even reported on the impact the label has had on its ability to take market share.”
Adhesives designed for the no-label-look—such as National Adhesives’ DURO-TAK 34-659B hot melt adhesive for pressure-sensitive labels—are formulated not only to be invisible, but to machine better as well, so presses can run faster for improved productivity. DURO-TAK 34-659B exhibits excellent clarity on polyolefin films, and is ideal for use in clear film labels, overlays and decals. “Hot melts, generally, will have a deep yellow cast to them. But, when you see the container of DURO-TAK, it is a very pale, straw yellow, and when it goes on the label it is clear,” explained Brase.
In addition, the company’s ETI-MELT 396 adhesive provides superior adhesion on wraparound labeling of glass, PVC, HDPE and PET bottles with paper and poly labels, and is especially suited for cold-beverage containers. More importantly, ETI MELT 396 resists string for maximum up time on the labeling line. With some products, strings of adhesive can form as labels release from liners, which necessitates shutting down the presses for cleaning. National Adhesives is also developing adhesives to aid in the recycling process. “For instance, there are triggers that facilitate label removal, so glass bottles could be recycled more easily,” added Brase.