Labels and Decals and Tags, Oh My
These traditional products remain on the cutting edge
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Adhesives are certainly playing a role in creating label products and opening new markets. Ingrid Brase, global marketing manager for National Adhesives, pointed out utilizing clear film for a no-label-look is replacing the much more expensive process of etching on glass bottles. The labeling also allows more opportunity to punch out graphics. “Graphics stand out much better,” she said. “Anheuser Busch has even reported on the impact the label has had on its ability to take market share.”
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- National Adhesives
Maggie Dewitt
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