Admore, an Ennis Inc. company, has taken home Gold in the folders category from Printing Impressions’ 2016 Gold Ink Awards with its Halloween folder “Out of this World.” This is the sixth consecutive year one of Admore’s Halloween folders has been recognized, giving the company five Gold awards and one Silver.
The star of this particular Admore promotion is an alien that had the misfortune of crash landing into Admore’s parking lot. While repairing his ship he learns how folders are made and upon departure, brings Admore folders back to his home planet. Admore added 3-D digital UV effects to the alien’s skin and eyes, giving him the creepy, slimy look so often associated with aliens. To portray the vast expanse of space with the planet Earth, they went with one continuous, unglued pop-out pocket that forms the planet Earth when opened. Soft-touch lamination was used over the four-color process printing to add depth and create the perfect backdrop for holographic foil stamped planets and stars. Admore’s UFO (Unidentified Flying Offer Coupon) was a custom die cut spaceship that crash landed into a slit in the pocket of the folder. For that extra level of realism, an Admore Folder Times newspaper was created detailing the crash landing, as well as feature columns written by employees. All of these effects together truly made this promotion “Out of this World.”
“We have been doing Halloween promotions for the past 14 years now and have so much fun doing them, the awards are just icing on the cake,” said Lisa Goebel, Admore’s marketing manager.
Admore’s first promotion, a haunted house theme, was originally created to get rid of excess black stock from inventory. Overwhelming customer response was so positive that the promotions have continued. “Each one is so uniquely different it can be hard to pick a favorite,” Goebel continued. “I like to think they play a big part in why Admore does so many custom design folders.”
The Gold Ink Awards, deemed the Oscars of the printing industry, were established in 1987 and attract the highest quality work from print professionals. Every year, thousands submit their print products to more than 50 different categories in hopes of taking home Gold, Silver, Bronze or Pewter. Each piece is judged on print quality, technical difficulty and overall visual effect by an expert panel of judges within the print industry. Receiving a Gold Ink Award gains powerful recognition for both the company and its clients.
For more information, visit www.admorefolders.com.