Adobe to Acquire Efficient Frontier
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Adobe<%2Fa>%20Systems%20Incorporated%20announced%20it%20has%20entered%20into%20a%20definitive%20agreement%20to%20acquire%20privately%20held%20Efficient%20Frontier<%2Fa>,%20a%20leader%20in%20multi-channel%20ad%20buying%20and%20optimization.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fadobe-acquire-efficient-frontier%2F" target="_blank" class="email" data-post-id="7398" type="icon_link">
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Adobe Systems Incorporated announced it has entered into a definitive agreement to acquire privately held Efficient Frontier, a leader in multi-channel ad buying and optimization.
Adobe solutions are central to how digital marketing and advertising is created, managed, executed, measured and optimized. Adobe currently captures approximately five trillion digital transactions per year for more than 5,000 customers, including many of the world's largest advertisers, publishers and advertising agencies.
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