Adobe to Acquire Efficient Frontier
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Adobe<%2Fa>%20Systems%20Incorporated%20announced%20it%20has%20entered%20into%20a%20definitive%20agreement%20to%20acquire%20privately%20held%20Efficient%20Frontier<%2Fa>,%20a%20leader%20in%20multi-channel%20ad%20buying%20and%20optimization.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fadobe-acquire-efficient-frontier%2F" target="_blank" class="email" data-post-id="7398" type="icon_link">
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"With the explosion in global Internet advertising, our customers need to know where, when and how to spend their digital marketing dollars to get the greatest return," said Brad Rencher, senior vice president and general manager of Adobe's Digital Marketing Business. "The addition of Efficient Frontier will give our Digital Marketing Suite customers a leading platform for turning ad spend into business impact."
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