Advancing Print Procurement: New Approach
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The ranks of print buyers also are thinning. There are about 23,000 corporate print buyers today and several times that number of buyers that purchase $5,000 or less a year of print—direct mail, commercial print, marketing materials, documents, labels, customized packaging, CR ROMs, premiums, logo apparel or anything that requires the reproduction of an image on a substrate (paper, plastic, textiles, magnetic media, etc.)
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- William Gindlesperger
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