Go Public
Advice from the desk of the Public Printer
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Maria Raha
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But the turnaround wasn’t easy—it was a top-to-bottom job. “[F]irst of all, we got control of our expenses, our overhead, and the cost of doing business. .... And we reduced the overhead by about 20 percent, which then allowed us to hire people with skill sets necessary [for] going forward. A lot of those were managers [who] had come from other organizations, and [then] we really started pushing forward on a digital agenda.” He went on to explain how the addition of a proactive team to handle customer service, the expansion of creative services and the addition of a digital media group helped turn the firm around.
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Maria Raha
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