Allegra Appoints COO
Allegra Network LLC, a marketing, print and graphic communications franchise, promoted Steve White as chief operating officer.
Previously, White was Allegra Network Executive Vice President and Signs Now President. White will direct and manage field operations for Allegra Network's print and sign divisions and will continue to oversee development efforts for both divisions.
White will be relocating from Florida to the new Allegra headquarters in Plymouth, Mich., this fall.
Carl Gerhardt, Allegra Network President and CEO said, "We will be moving into our new corporate headquarters building this fall, marking a major turning point in our company's history. We are pleased to have Steve's continued leadership during this important transition and will rely on his leadership for continued growth of our Allegra and Signs Now brands."
White has nearly 25 years in the franchise industry and has been with Allegra Network since 1994. During his tenure, he has overseen marketing, operations and franchise services. He was appointed Signs Now President in May of 2006 and has worked to build greater synergy between brands following the acquisition of Signs Now in 2005.
For more information, visit www2.allegranetwork.com.