alphabroder, Trevose, Pa., announced the addition of Bodek and Rhodes, Philadelphia, to its family of brands. “As a family business, Bodek and Rhodes gave careful consideration to our customers and employees, and we feel that we have chosen a partner that matches our values and commitment,” said Mike Rhodes, CEO of Bodek and Rhodes.
Rhodes and members of his family will continue as owners in the combined company, and he will serve on the board of directors. As Rhodes and Norman Hullinger, CEO of alphabroder, formed plans for the integration of these two companies, they agreed to place one priority above all else: Exceeding current customer delivery and service levels.
“The combination of these companies was born out of input from our customers, so we will honor this by continuing our sharp focus on their businesses,” said Hullinger. “Bringing our organizations together will provide us with the flexibility and agility to focus 100 percent on our customers—to deliver best-in-class solutions to help their businesses succeed. This merger provides our customers with unmatched product choice, reach, delivery and availability.”
Bodek and Rhodes is the third company to join alphabroder in the last three years, which added Ash City Worldwide in 2014 and Imprints Wholesale in 2012.