American Solutions for Business Grows through Acquisition
American Solutions for Business (ASB), Glenwood, Minn., has acquired Nashville, Tennessee-based Branding U (BU). Primarily a promotional products company, BU has been in business for nearly eight years and works with approximately 75 clients. Financial details of the acquisition were not disclosed.
"This acquisition will be a 'growth-driver' for both entities. ASB will provide many of the back office sales tools that BU needs to bring their business to the next level," said Justin Zavadil, executive vice president at ASB. "Branding U will bring a wealth of sourcing experience to the table to be incorporated into ASB's tool chest, benefiting ASB's nationwide network of sales professionals."
Russ Moore has been the president and CEO of Branding U since its inception. Effective immediately, Moore will join the ASB family as director of strategic growth, where he will focus on a variety of strategic initiatives with the Sales Resource Group.
ASB is an industry-leading distributor of promotional products, print and document solutions, office supplies, e-commerce and marketing solutions. The company employs a staff of nearly 300 employees who support the back office functions for a nationwide sales force of more than 600 individuals. The company is now employee-owned and serves approximately 37,000 clients across North America. For more information, visit www.americanbus.com.