American Solutions for Business Hosts Over 600 Attendees at National Sales Conference
American Solutions for Business (ASB), Glenwood, Minn., recently hosted its annual national sales conference in Fort Worth, Texas on Feb. 1-5.
The schedule for the five-day event kept attendees busy with opportunities for education, recognition and networking. Upon arrival and registration ASB sales associates connected in the Owner’s Lounge to celebrate employee ownership before a welcome dinner.
Sunday’s activities included a 5K Run/Walk that raised over $5,100 for the United Way of Fort Worth, general session: consisting of updates from ASB’s leadership, a State of the Industry panel featuring Andy Cohen (ASI), Paul Bellantone (PPAI), David Natinsky (SAGE) and Matt Bruno (PSDA). Both vendor partners and sales associates were then recognized with awards before the group broke up for vendor education workshops. The day ended with a party at River Ranch Stockyards where ASB home office, sales associates, vendors and guests could network and watch the Big Game.
“We had a jam-packed schedule for our attendees and vendor partners,” said Dana Zezzo, vice president of marketing, vendor relations and events. “Everything our team does is aimed to help inspire new ideas, create exposure and build stronger relationships between everyone involved. That’s how you grow sales.”
Monday morning consisted of home office workshop sessions where attendees could learn important information from various departments. The afternoon was dedicated to the ASB Expo, a trade show with over 160 partnered vendors exhibiting. During this time, sales associates could also meet one-on-one with team members from the home office.
On Tuesday, ASB team members hit the floor in a wave of yellow T-shirts to spend more time with vendors and discover new products.
“We can’t wait to start planning for our next conference with even more new ideas to help benefit our sales associates and vendor partners,” shared Zezzo.
For more information, visit www.americanbus.com.
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