American Solutions for Business Officially Compliant with PromoStandards
“We are expanding to allow suppliers to load our Product Information Management (PIM) system with product information and media content to be used for feeding to our e-commerce sites,” explained Mike Schmitz, ASB’s senior director of e-commerce.
ASB has completed setup for Hit and alphabroder, and is preparing to implement Starline and BIC Graphic soon. Once completed, the company will continue to move down its list, based on supplier need, capability and sales volume.
“This is a big step for our company and our industry,” said Justin Zavadil, ASB’s president. “Partnering with PromoStandards is a necessary step that will increase efficiency, customer service and, ultimately, more sales.”
“Adding ASB to our growing list of integrated partners is a huge step forward for both Starline and the industry,” said Jon Norris PromoStandards’ chair of the board and Starline’s vice president of operations. “PromoStandards allows our supply chain to streamline operational efficiencies and communications, allowing suppliers to focus on creating more value-add opportunities with great customers like ASB.”
For more information, visit www.promostandards.org.
The preceding press release was provided by a company unaffiliated with Print+Promo. The views expressed within do not directly reflect the thoughts or opinions of Print+Promo.