Behind the Scenes
Although this year's number nearly matched the 2011 figure, the list consisted of some new faces. Some of the usual suspects opted not to participate this time around due to mergers and acquisitions among other reasons.
The individual product sectors proved to be discouraging. Overall, many distributors opted not to break down their total revenue according to product categories. As a result, there was hardly a hint of improvement. In fact, only two categories headed upward. Direct mail came in at $72.6 million (2011: $66.3 million) and web solutions (e.g., PURLs, QR codes and software) climbed to $24.0 million (2011: $14.3 million).
- Companies:
- WorkflowOne
- Places:
- Dayton, Ohio
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.