Another Big Year for Distributors

Big gains were made by commercial printing, promotional products and direct mail. Commercial printing now accounts for 22.3 percent of Top 100 sales, having jumped to $481 million from $414 million last year. Promotional product sales at $221 million, up from $175 million a year ago, accounted for 10.2 percent of revenue. Direct mail increased from $89 million last year to $106 million, which accounts for 5 percent of total Top 100 revenue.