Another Year?Another Opportunity

Another year ends. A new one begins. However, after a few years of the doldrums, this one begins with promise.

Following a long dormancy, the economy is finally stirring. Businesses are starting to think about expansion. Productivity improvements have delayed the need for additional personnel, but not for much longer.

A rising economy brings with it a greater need for the products and services you offer. A rising economy also spawns business start-ups. To a harried new entrepreneur, you may be just what the doctor ordered to take some of the load.

Because they learned some hard lessons from difficult times, companies that are now expanding will want to do so at a minimal cost. You can help them keep costs down through your product expertise and the wide array of sourcing options at your disposal.

As for BFL&S, our plan for 2004 is to broaden our coverage of the major product areas and focus our efforts on bringing you information that will help you create more opportunities for successful sales. Our editorial calendar for 2004 includes 30 articles on distributors' five major product categories: Forms, Labels, Commercial Printing, Promotional Products and Direct Mail. Other articles will feature major market areas and additional product categories.

For 2004, we at BFL&S wish you a successful new year.

Bill Drennan

Editorial Director

bdrennan@napco.com