Anthem Worldwide Makes Two Appointments
Anthem Worldwide, the strategic design division of Schawk, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced the appointment of Kris Hull to vice president, brand strategy for Anthem's Cincinnati office and Bruce Levinson to vice president, brand strategy for Anthem's New York office.
These newly created positions at Anthem emphasize Schawk's commitment to deepen and broaden the leadership that drives Anthem's brand strategy offering. The appointments of Hull and Levinson with their extensive brand management and marketing expertise embody Anthem's commitment to recruiting exceptional brand strategy talent to help guide the development of its clients' brands.
"We are thrilled to add Kris Hull and Bruce Levinson to Anthem's strategic leadership team," said Eric Ashworth, chief strategy officer, at Anthem Worldwide. "Kris can be counted on to deliver business results by creating and deploying strategies that align sharply with consumer insights. Meanwhile, Bruce's tireless passion for putting the consumer at the center of brand strategy development is refreshingly consistent and always powerfully astute. Both are proven talents at identifying and creating 'white space' opportunities."
Ashworth added, "I am confident that the addition of Kris and Bruce to Anthem's strategic leadership team will add greater value to our engagements with current clients by delivering exceptionally insightful brand solutions that compel consumers to interact with a brand at home, on the go, at the store and on the shelf in ways that build their business."
In the role of vice president, brand strategy for Anthem's Cincinnati office, Kris Hull will lead brand strategy engagements for Anthem's Cincinnati-based clients and for additional key clients across the Anthem network as required. As part of these engagements, Hull will drive the identification, development and deployment of market research, strategic analyses, and critical consumer insights.
"I am excited to be back in Cincinnati and to be a part of Anthem's impressive global network," said Hull. "I look forward to supporting Anthem's creative talent in Cincinnati and working with my colleagues around the world to identify strategic business opportunities for our clients' brands and to develop strategies that allow great creative ideas to flourish while remaining true to the brand's essence."
In the role of vice president, brand strategy for Anthem's New York office, Levinson will lead brand strategy engagements for Anthem's New York metropolitan area-based clients and for additional key clients across the Anthem network as required. Levinson will also focus on building out additional brand strategy resources to support the development of Anthem's offering.
For more information, visit www. anthemww.com.