Appleton Coated Releases its Second Green Outlook
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Appleton%20Coated<%2Fstrong>%20shares%20up-to-the%20moment%20trends,%20opportunities%20and%20statistics%20for%20effectively%20communicating%20with%20consumers%20who%20identify%20with%20the%20green%20lifestyle.%20To%20request%20a%20copy%20of%20the%20newly%20released%20piece,%20please%20e-mail%20jsprangers@appletoncoated.com<%2Fa>%20or%20visit%20www.utopiapaper.com<%2Fa>.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fappleton-coated-releases-its-second-green-outlook%2F" target="_blank" class="email" data-post-id="6306" type="icon_link">
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"Our research found that consumers say it's important to them that printed materials reflect an environmentally responsible message. Knowing a company is mindful of its impact on the environment and society makes them more likely to buy the products and services, less concerned about the purchase price and more likely to recommend and be loyal to these companies," said Ferkó Goldinger, advertising and promotion manager. "The research also reveals that, while CEOs believe sustainability is critical to the success of their business, many consumers are unsure who is telling the truth."
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- Companies:
- Appleton
- People:
- Ferk Goldinger
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