mind your business: Are You Committing the Seven Deadly Sins of Business Transformation?
Every day millions of Americans arrive at work filled with dread and resignation. Since the recession hit (or perhaps before), they've been overloaded, overstressed and overwhelmed. The typical workday is a marathon of rushing from one task to another. There are few breaks between these bursts of effort, and even fewer words of thanks from frantic managers and co-workers. By the time employees drag themselves to the finish line at 5:00 (or 6 or 7 or even later), they're completely drained and wondering how they'll do it all again tomorrow.
The problem is not that employees don't want to work hard. It's that they have nothing to believe in. When people are motivated by a cause, they'll work without stopping and without loss of energy. Unfortunately, too many companies aren't animated by a cause at all—and their employees just live for Friday.
If your company isn't giving employees a cause—if the organization exists solely to create revenue, in other words—they won't be partners. They'll be foot soldiers. And when you fail to meet your employees' needs, they'll fail to meet yours.
Giving employees a "power source" is crucial. That cause, which bears little resemblance to the corporate-speak mumbo-jumbo in the typical mission statement, should spark enthusiasm in consumers and dedication in employees. It should be an inspiring ideology that is intrinsically linked to the company's value proposition and competency.
It's this cause that powers strategic business transformation. And because our world is changing so rapidly, businesses have to continually transform themselves in order to keep up or lead markets.
It used to be that markets reformed every several years with new ideas about customers' interests. But now markets and customers are transforming because they encounter more unknowns and unexpected changes and notice only after they have happened. Companies that want to survive and grow must determine what their customers value and what they'll pay for repeatedly.