mind your business: Are You Committing the Seven Deadly Sins of Business Transformation?
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If your company isn't giving employees a cause—if the organization exists solely to create revenue, in other words—they won't be partners. They'll be foot soldiers. And when you fail to meet your employees' needs, they'll fail to meet yours.
Giving employees a "power source" is crucial. That cause, which bears little resemblance to the corporate-speak mumbo-jumbo in the typical mission statement, should spark enthusiasm in consumers and dedication in employees. It should be an inspiring ideology that is intrinsically linked to the company's value proposition and competency.
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- Mohan Nair
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