ASB Launches Cutting-Edge Cross-Channel Marketing Solution
Glenwood, Minnesota-based American Solutions for Business (ASB) announced the launch of IXCMA, an integrated cross-channel marketing platform designed to help clients improve the results of their most important marketing initiatives. IXCMA will be sold to customers via the company’s 600+ member U.S. sales force.
IXCMA is a comprehensive Web-based solution that can cost-efficiently enhance all facets of marketing and promotions such as newsletters, direct mail, e-mail, demonstrations, events and special campaigns. Key features of IXCMA include:
• Live direct mail segmentation with datapipe connectivity
• Information on demand/auto-response with lead generation
• Data-driven cross-channel marketing
• Image personalization
• Personalized URLs (PURLs)
• Personalized micro-sites with lead generation
• Online asset management
• Online print collateral management
For more information about IXCMA, or to see it in action, visit www.asbone2one.com.