Serving Your Customers Well
If serving your customers well is the goal of your organization, start with your organization's ability to execute its core competency. For a retailer that may mean excelling at the logistics necessary to get goods in your store in a cost-effective manner and never having an empty shelf. For the service sector, it might mean dispatch logistics on well-stocked service vehicles with highly trained service persons. For the manufacturing sector, it might be producing defect-free goods on time and shipping the product on schedule.