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The American Rental Association's 2007 industry report stated the size of the North American rental market was $42.3 billion that year. It is projected to have compounded annual growth rate of 4.1 percent, thus indicating a growing demand for this type of tag. When Badger learned how successful this tag had been for managing the rental business industry, the company saw it as a solution for other industries, as well. For instance, other applications include moving a product through production stages, lockout tag-out, maintenance and sanitation.
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