Bar Codes Are Built for Speed

Whatever the reason, the time for ignoring bar codes has passed.

"Why should distributors sell bar codes?" asked John Shanley, president, Labels West, Woodinville, Wash. "Let's put it this way: the demand is high for bar-coded products and it's an opportunity to make good money."

Naturally, where there is money to be made, there is a bit of work involved. But as Bill Raible, owner, St. Louis Business Forms, Fenton, Mo., pointed out, it's not so difficult as to be prohibitive.