BCT Announces Series of Educational Webinars

BCT, the largest wholesale printer in North America, is offering a series of educational webinars to assist its network of print brokers, advertising agencies and designers in their mission to deliver best-in-class service. The educational seminars are designed around the premise of providing valuable tools to those individuals who buy or sell print and will work to secure BCT’s role as a leader in the category.

The first webinar is scheduled for March 28, 2012. The class, entitled, “Offset vs. Digital: Everything a Distributor Needs to Know About Choosing the Best Printing Process for any Print Project,” will address customers’ concerns over identifying which printing process is the ideal choice for their unique project and will discuss how to properly explain the differences between offset and digital printing. The webinar also will provide helpful selling tips for both printing services. Register for this class at https://www2.gotomeeting.com/register/367353882

The next course, “Making the Sale,” will be held on April 25, 2012. This particular class works to address prospecting in the current business environment and identifies methods that not only inject creativity into lead generation efforts, but also will instill new commitment and dedication regarding the activity in course participants. A step-by-step process to prospecting will be discussed, which includes facing many of the challenges in the industry today. Information on how to move a “suspect” through the pipeline to “prospect” and then onto “customer” will be a focal point of the seminar and the class will provide a frank discussion on qualifying or disqualifying leads as well as how to handle objections and get through gatekeepers. Register for this class at: https://www2.gotomeeting.com/register/118592770

Additional monthly webinars will be scheduled throughout the year covering topics such as: The Latest in Web-2-Print Solutions, Closing the Sale and Using Mobile Technology to Increase Sales and Productivity.

All webinars are scheduled to commence at 1:00 p.m. EST on the dates listed above and are one hour in length. Individuals interested in learning more information about these events or who would like to participate in one or all of the classes can register by visiting www.bctonline.net. Additional information on speaker David Fellman can be found at www.davefellman.com.