BDA Named Preferred Merchandise Agency for Boys & Girls Clubs of America

Bensussen Deutsch & Associates LLC (BDA), Woodinville, Wash., has been named the preferred merchandise agency for Boys & Girls Clubs of America (BGCA). The merchandising contract began July 2015 and will run through 2020.

For more than 100 years, BGCA has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Serving nearly 4 million kids and teens annually, there are more than 4,100 clubs throughout the country, on Native lands and on BGCA-affiliated youth centers on U.S. military installations worldwide.

“Boys & Girls Clubs of America is a national treasure with an inspiring mission to improve the lives of young people,” said Jay Deutsch, CEO and co-founder of BDA. “We are thrilled and humbled to be selected as their preferred merchandise partner. By making available trend-forward apparel and promotional products to the more than 75,000 volunteers and nearly 4 million club youth members, we can activate the brand, while inspiring the next generation and continued growth of the club.”

BDA will design, develop and manage BGCA’s e-commerce program—a retail store for volunteers, partners and Boys & Girls clubs. Additionally, BDA will have an account team in-market with the organization’s national headquarters in Atlanta to fully support its marketing and brand efforts by developing custom promotions and national merchandise campaigns to raise awareness of the clubs’ regional and national outreach programs.