BDA Named Preferred Merchandise Agency for Boys & Girls Clubs of America
“Boys & Girls Clubs of America’s brand is highly recognizable and this partnership will help us broaden our reach in the communities where we do great work every day on behalf of the nation’s youth,” said Jonathan Karron, vice president of marketing integration with BGCA. “BDA will help us elevate our brand to broader audiences to further drive our goals and mission. We are excited about the custom solutions and merchandise that our Clubs, Club alumni and other fans will be able to wear to show their support for Boys & Girls Clubs nationwide.”
For more information about Boys & Girls Clubs of America, visit www.greatfutures.org.
About BDA
Bensussen Deutsch & Associates LLC (BDA), the nation's first and largest Merchandise Agency established in 1984, provides promotional marketing services and customized branded merchandise to Fortune 500 enterprises, major sports leagues and global entertainment holding companies. The company is celebrating more than 30 years of business with such high-profile brands as FedEx, Ford, GE, Michelin, Major League Baseball, the National Football League and Starbucks. Clients come to BDA to extend their reach through custom branded-merchandise campaigns, integrated e-commerce marketing and sports and entertainment sponsorship activation. For more information, visit www.bdainc.com.