Be Commercially Distinct In Print
Distributors find that there's more than one way to sell commercial printing.
While distributors agree that commercial printing is an excellent market, no two have exactly the same philosophy on how to best serve clients. However, rather than being a source of discord, this difference of opinion enables distributors to successfully conduct business in their respective niches. For example, the following four distributors attribute 25 percent to 60 percent of their sales to commercial printing and each have distinct methods of servicing clients. By the fiscal year's end all four companies grossed between $10 million and $70 million in sales last year, proving there's no one way to get the job done.