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1. Debut new offerings. Use your exhibit to introduce new products and services, and discuss them with your clients and members.
2. Select a theme for your booth. Make it fun to visit. Try something interactive such as golf putting.
3. Meet the press. Your industry publications are always at these meetings, so talk up your organization to them. You might hand out press kits and hold a press conference to announce important new developments.
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- Patricia Fripp
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