executive perspectives: Front Page News
Wise President and CEO Bill Prettyman has ink running through his veins. A fourth-generation printer, Prettyman continues to uphold his family’s legacy in an industry that put them in the headlines.
His family has owned the Butler Eagle, a daily newspaper with a circulation of 30,000, since 1900. The reins have been passed from generation to generation, beginning with Prettyman’s great grandfather all the way down to his cousin. Along the way, David Wise purchased The Eagle Printery, a commercial printing company owned by the newspaper. After five years in business, Wise realized he needed a competitive advantage over the other commercial printers churning out the same product in nearby Pittsburgh. Business forms, particularly snap apart forms, were the perfect solution, so he launched Wise Business Forms.