greenpiece: Choosing Sustainability
Boise Inc., located in Bensenville, Ill., is expanding its comprehensive sustainability initiative, CHOICES, with the goal of providing professional guidance to help customers or consumers make informed, effective choices about the use of paper.
As stewards of the Earth's natural resources, Boise is committed to sustainability as an essential business practice. But given the overwhelming amount of environmental information, it is often difficult for businesses to determine how they can embrace sustainability in a meaningful way.
Boise created CHOICES as an open forum to discuss corporate responsibility, profitability, bottom-line value and positive social impact. The expanded CHOICES program provides additional educational tools, ideas and discussions to inspire good corporate citizenship and initiate conversations about sustainability in a professional environment.
"Rather than telling our customers how to do business, or using sustainability to further our own goals, CHOICES takes a fact-based approach to this topic," said Boise President and Chief Executive Officer Alexander Toeldte. "This way, our customers can decide for themselves how best to apply sustainability practices to their own businesses."
To help support education and open dialogue, the refreshed CHOICES website includes:
• Educational resources about sustainability, including white papers, expert interviews and articles and case studies
• Multimedia presentations and video resources—both entertaining and educational—illustrating the benefits of sustainability
• News and information updates from Boise and its partners related to sustainability and the environment
CHOICES helps visitors connect through Facebook, Twitter and YouTube to initiate conversations about the choices people in businesses make every day that impact the environment. "Making smarter choices involves thinking about more than dollars," said Toeldte. "It means re-defining value and becoming a more economically sustainable business. We hope our customers and prospects view CHOICES as an open, honest dialogue, and a forum for good ideas."