The Power of Plastic

What has been dubbed “the most wonderful time of the year” can often be a primary source of headaches for consumers. In the approaching months, hours of valuable time will be spent searching through clothing racks; sleep will be lost as parents rush to the toy stores at 5:00 a.m.; and generosity will be rejected after consumers are sent to return unwanted presents. However, the quick purchase of a single item can remove almost all pressure from the gift giver — a gift card.