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Dean Boustead, sales manager for Allegheny Printed Plastics, Cranberry Township, Pa., shared Hardy’s sentiments. “The gift and loyalty card market is experiencing double-digit growth, and this trend is projected to continue over the next few years,” he noted. Boustead went on to describe the most recent growth area, the “gift card mall,” where a single retail location, such as the local supermarket, offers gift cards from a variety of retailers.
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