Boost Your Business With Blogs and Podcasts

By Peter Koeppel

While most people have heard of blogs and podcasts, few are taking full advantage of what these marketing mediums can offer their businesses. As recently as two years ago, blogs and podcasts were viewed as nothing more than places for opinionated people to rant and rave or assert their viewpoints. Today, blogs and podcasts are the most explosive marketing vehicles to emerge since the Internet.