On the Brink of Drink

Health-conscious Companies
Health clubs are obvious sells for sports bottles, but what about companies that sell to healthy people, like farmers’ markets or juice bars? Jason Emery, vice president sales and marketing for TAGmaster/a division of Dard Products, Evanston, Ill., pointed out that carrying a water bottle is more common now that being healthy is trendy. “Consumers understand the importance of consuming water more now than they have in any recent time,” he said. “As such, it is often that people carry with them their own water bottle or sport bottle throughout the course of the day.”