Capturing the Look
Brand integrity and design efficiencies are reasons multi-part forms still circulate
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“The laser just won’t produce the right color, whereas high-quality Heidelberg, Canon Express and rotary forms presses can match PMS colors to make sure images are right. What’s more, manufacturers employ pressmen who ensure all print elements have registered,” Lovensheimer noted. “As a result, many companies have fallen back to multiple-part forms to save the integrity of their brand. Otherwise, they miss out on a level of professionalism that is necessary in maintaining and cultivating more business.”
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- Companies:
- One Right Business Printing
Sharon R. Cole
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