Understanding Promotional Apparel
Breaking into and selling some of the promotional industry’s most popular, yet complicated, products
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"Look at style and fit guides and size charts available from most top suppliers," said Lee Strom, senior marketing manager for apparel supplier SanMar, Preston, Wash. "Those generally speak to how each brand is sized, the different measurements for men and women, and offer guidelines for target audiences. It's important to note that fits for the teen/young men market are very different than adult sizing and that all smalls, mediums and larges are not created equally," he explained. "Also, order a sample to get a real-world look and feel for specific styles."
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Michael Cornnell
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