Understanding Promotional Apparel
Breaking into and selling some of the promotional industry’s most popular, yet complicated, products
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For more fitted or expensive garments, something called a "fit line" also is possible. "What that means is to have garments of various sizes available for the associates to try on," said Taraynn Lloyd, director of marketing for Edwards Garment, Kalamazoo, Mich. "That way they can determine for themselves what size works best."
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Michael Cornnell
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