Bristol ID Technologies Launches New Brand Identity

Bristol ID Technologies, Lima, N.Y., has officially launched its new brand identity. The change magnifies Bristol ID’s vision for delivering superb printing, robust customizable RFID solutions and superior customer service to its clients. Highlights of the re-branding include: refreshed graphics, a targeted message platform and an enhanced online experience.

“We love the journey with our customers and value each relationship,” said Diane Morsch, director of sales and marketing. “Our amplified identity reflects our company’s vision and brand promise: combining our deep RFID experience, incredible print quality and personal customer focus to provide an unparalleled customer experience. Our new brand distinctly communicates what is already true about Bristol ID and signals our commitment to take our clients farther. Bristol ID is rising to new heights, moving our clients through barriers to new ideas while staying up-to-speed on the latest trends and technology.”

This brand transformation is the second in the company’s 40-plus-year history. The new branding and imagery evoke energy and innovation, key elements of Bristol ID’s signature. The new branding platform will be seen across all digital media and printed collateral.

For more information, visit www.bristolid.com.