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"We know how powerful direct mail can be, and we know how well we can benefit by providing more of it through our distributors," said Lowell Lumpkin, Crabar/GBF national sales manager. "It is a product that we've been focusing on greatly since Crabar and GBF merged."
Direct mail is so powerful, in fact, that Vertis—a Baltimore-headquartered provider of technology-based integrated marketing and advertising solutions—reported in its May 2003 direct marketing survey that response to direct mail has risen by 12 percent since 2001, and that readership has remained steady across all demographic groups. It also indicated that industries benefiting greatly from this means of advertisement included nonprofit and direct life insurance.
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