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But, for a distributor, there are many other reasons to promote such a product. For instance, Tracy Wissmann of PXGraphics, Toledo, Ohio (a division of PrintXcel, Englewood, Colo.), said that direct mail products and services offer a natural extension of the print products on which they have built their existing relationships. In addition, she said that increasing use of direct mail by smaller businesses due to short-run programs and by larger business due to the federal Do Not Call list makes it an attractive market.
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